Marketing is never a one size fits all activity. To encompass the multi-facets required for most strategies I strive to:

• take the time to specifically identify the goals of the company,
• incorporate the customer feedback cycle and customer profiles to target,
• understand the SWOT of the market position to gain leverage,
• identify which channels are appropriate,
• plan how to communicate the message and reinforce company ideals,
• measure the effectiveness of the strategy and get feedback so to optimise the strategy before starting the cycle again.